Pernod Ricard has released its FY22 Results, showing that sales grew organically by 17% in 2022, equalling €10.7m, with sales growing by double digits across each of its regions and spirit categories.

Pernod Ricard sales for H1 FY21 have shown an organic decline of -3.9% on the previous year largely due to the ongoing struggles of travel retail.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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